The Ohio State University
Office of Student Life
Buckeye Leadership Fellows Program
May 23, 2016 by Austin Stewart
On Tuesday, April 12, students in our Sophomore Cohort delivered final presentations to challenge partner Abercrombie & Fitch. The students were divided into teams and asked to develop solutions and implementation strategies regarding internal diversity communications for the company. Each team of Fellows approached the challenge from a unique lens – see the summary of their approaches below:
Team 1: Website, Affinity Groups, and Knicknacks: revise website appearance to better reflect the good work A&F already does around diversity and inclusion (external audience); create Affinity Groups for associates to join based on a common identity (internal audience; and adopt “Knicknack” boards company-wide for associates to display the elements of their lives and identities which matter most to them (internal audience)
Team 2: Website Redesign: overhaul website content to highlight “A&F Cares” pages specifically regarding diversity (external audience)
Team 3: A&F App and Snapchat: create A&F app for employees to better connect with colleagues, company events, and work A&F is already doing around areas of diversity and inclusion (internal audience); continuously manage Snapchat story for A&F to highlight diversity and inclusion efforts (external audience)
Team 4: Hire CEO and Strengthen Digital Presence: recommend hire of CEO to guide company priorities around diversity and inclusion (internal audience); strengthen digital presence on Instagram, FaceBook, Twitter, and Vine to ensure consistent messaging and more personal experience with A&F images and brand (external audience)
A&F representatives and our Fellows had the following comments regarding their experience:
Read more about the A&F challenge at the following link.